What is your favourite social media tool and why?

Ah Instagram.

Or “Insta”as I like to call it.

I would say this would be my favorite social media tool. It’s the first thing I check when I wake up and probably the last thing I’m scrolling through before I fall asleep.

Why you ask? Well, I think for me it’s all about the how a single image can be portrayed to anything you want. You are able to be creative and express yourself. It’s really all about creating ideas, thoughts and moods. I am able to put out there anything I really want and have this “idealization” of how I want to be portrayed. It also keeps my friends and family informed of what I’m up to. Instagram brings my audience into my world so intimately that they actually start to believe they are a part of it.

On the other hand, you can be on the other end. Looking in on people’s lives. With so many celebrities and high-profile users on Instagram, it’s kind of exciting to get a small glimpse into their daily lives. You feel a little bit closer and more in the know. For me, I like to follow a lot of respected designers and artists. It keeps me up to date with the latest trends quick and easy, I am able to keep informed even when I’m too busy and do not have time.

Photos can effectively convey so much more to an audience more so than text ever could. I can tell you this first hand as I am a very visual person. I’m usually skimming through Facebook and I’m more enticed by images and short video clips. Having a platform that has a constraint of one image per viewing really makes this social media tool so popular. Having to decide on an image that will be a main focus for a short time really puts more weight and significance on what you are posting. So if you are going to post, make it count. Post something interesting and will      grab the attention of your audience.





Image Source: http://www.crowneplazamaastricht.com/contact/instagram-contest?lang=fr


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